BESA Webinar

Webinar: Connecting the Southeast Asia EdTech market with the UK

Hosted by:

Important information

When: 5 June 2024, 9am - 10am

Where: This event will be hosted online

About the webinar

Are you contemplating expansion into the Southeast Asian market or planning to participate in Bett Asia 2024? If so, this exclusive event is tailored for you.

Immerse yourself in insightful deliberations led by seasoned professionals as they delve into the intricacies of the Southeast Asian market and its symbiotic relationship with the UK.
Gain invaluable insights into optimising your presence at Bett Asia as a springboard for business development in Southeast Asia.
Explore the untapped potential of the UK's EdTech sector and its capacity to catalyse progress in Southeast Asia.
Evaluate opportunities for engagement at 'Bett Asia,' one of Bett's premier global events.
Unveil the comprehensive on-site support extended by BESA, Hyve, and the UK Department for Business and Trade.

Programme

09.00 - Introductory Address
Florence Dinar - Event Director for Bett Asia

09.05 - Bett Asia 2024 – why exhibit?
Ian Hunter – Founder & CEO, Lime Education Consulting Ltd

Why Asia is important as part of an international growth strategy.
What to expect from exhibiting at Bett Asia, and how to maximise the event.

09.15 - EdTech in Southeast Asia – Promise, Reality and Potential

Michael Klemm - Managing Director, Singapore Education Network

UK EdTech companies and solutions are well-known and reputable in many countries including South East Asia. Still, a good understanding of the different countries and education markets in this region is critical to ensure a successful market entry and expansion. This brief session will highlight critical components of market entry strategies and what to look out for in terms of business models, marketing, typical challenges and client/ partner search.

Snapshot of education ecosystem in Southeast Asia
The challenge of choosing target segment, business model and pricing
Awareness and Training for digital tools
Where to meet clients and partners

09.25 - Bett Asia - A BESA perspective
Dave Smith – Head of Partnerships and Events, BESA - British Educational Suppliers association

Insights from Bett Asia 2023 – more than just an exhibition
Onsite support from BESA at Bett Asia 2024

09.35 - Bett Asia 2024 – UK pavilion perspective
Mike Qureshi – Senior Programme & Delivery Manager, Asia Pacific & The Americas, Co-lead Nigeria, Global Education Events, Education Team, service and Skills Directorate, Department for Business & Trade